Its Instagram, Facebook and Twitter feeds will also promote a food offer each week.
These will come alongside Britain’s Got Talent-focused content across M&S’s social media channels, such as an audition published on its Facebook and Twitter pages to kick off the campaign.
The campaign will consist of idents at the beginning and end of each show, and around the advert breaks during episodes, as well as on the ITV Hub catch-up service. These will include new items, sharing pizzas, healthy stir-fries and dishes from its vegan range Plant Kitchen, as well as well-known M&S lines such as Percy Pig sweets and Colin the Caterpillar cakes. The retailer will sponsor the 2019 series of ITV’s Britain’s Got Talent, which airs in the spring, to showcase its range of family-friendly and value-focused food products. Marks & Spencer has revealed its first-ever headline TV sponsorship deal, which comes as part of its bid to reach more families. The TV ads will come alongside social media content The Grocer New Product & Packaging Awards.Lumina Intelligence: UK Food & Drink Reports.
